PRODUCT DESIGN

This four year Degree Programme is designed to enable students to realise their creative ideas and convert them into a ‘functional form’ with a focus on the user, their needs, habits, culture and economy. This design field borrows from various areas of knowledge, technologies and sciences like anthropometrics and ergonomics. Students are trained in the design of 3D objects. Knowledge of modern processes and materials is central to the subject. Professionals are frequently invited to share their experiences in field and industry with the students.

Students are given assignments of 3D Object Design focusing mainly on the design process, user analysis, materials, techniques, constraints of industry and the consumer market. Basic skills like model making and computer design software are part of the curriculum. Supporting courses in drawing, sculpture and theory broaden the students’ perspective of design.

The Department of Product Design, National College of Arts, approaches further development in a comprehensive and systematic way, with a strong cultural attitude. Within an accelerated social and technical progress, products progressively evolve into complex systems that merge both tangible and intangible aspects. We are in a process of developing professionals in designing products and manufacturing systems that are functional, aesthetic, usable and sustainable; creating leaders who can strengthen existing practice and develop new practice in the areas of design and manufacturing; developing products and manufacturing systems that can significantly impact the society; developing knowledge, including methods and tools, to inform and empower practice and education of design and manufacturing.

We fully support Industrial/Product Design students in creatively pursuing new means and new meanings. Our students make fresh ideas and compelling arguments that are informed by research and evidence.

These creative ideas become manifested in their splendid, diverse works, which students have been testing and validating through prototyping and critiquing all this time, following a long process of research, design and testing.

Professionals with expertise in a wide range of areas have guided students in research using their experience to create well-conceived and executed objects, products and systems which make everyday tasks easier and exclusive.

Consequently, the boundaries of the degree show expand to integrate different facets, such as the relationship between design and technology and the need for new augmented functions; strategic and market-related actions; a focus on social and environmental issues; and a clear understanding of the processes that concur in the definition of the qualities of products.

PROGRAMME
STRUCTURE
Foundation Semesters

1st Semester

Code Courses Category Type Credits
FNDN-1101 Drawing I Foundation Studio 3
FNDN-1102 Drafting I Foundation Studio 3
FNDN-1103 Design Process I Foundation Studio 3
FNDN-1104 Sculpture I Foundation Studio 3
FNDN-1106 History of Art I Foundation Theory 1
FNDN-1107 Introduction to the Arts I Foundation Theory 1
COMP-1101 English Language and Literature I Compulsory Theory 2
COMP-1102 Pakistan Studies Compulsory Theory 2
Total 18

2nd Semester

Code Courses Category Type Credits
FNDN-1201 Drawing II Foundation Studio 3
FNDN-1202 Drafting II Foundation Studio 3
FNDN-1203 Design Process II Foundation Studio 3
FNDN-1204 Sculpture II Foundation Studio 3
FNDN-1206 History of Art II Foundation Theory 1
FNDN-1207 Introduction to the Arts II Foundation Theory 1
COMP-1201 English Language and Literature II Compulsory Theory 2
COMP-1202 Islamiat Compulsory Theory 2
Total 18

3rd Semester

Code Courses Category Type Credits
PROD-2101 Product Design I Core Studio 3
PROD-2102 Drawing I Core Studio 3
PROD-2103 CAD I Core Studio 2
PROD-2104 Material and Fabrication I Core Theory 2
CULTS-2107 History of Design I Core Theory 1
NCA-2101 History of Art I Core Theory 2
Elective from other departments Elective 2
Total 15

4th Semester

Code Courses Category Type Credits
PROD-2201 Product Design II Core Studio 3
PROD-2202 Drawing II Core Studio 3
PROD-2203 CAD II Core Studio 2
PROD-2204 Material and Fabrication II Core Theory 2
CULTS-2207 History of Design II Core Theory 1
NCA-2201 History of Art II Core Theory 2
Elective from other departments Elective 2
Total 15

5th Semester

Code Courses Category Type Credits
PROD-3101 Product Design III Core Studio 3
PROD-3102 Drawing III Core Studio 3
PROD-3103 CAD III Core Studio 2
PROD-3104 Material and Fabrication III Core Theory 1
PROD-3105 Rapid Prototyping I Core Theory-Studio 2
NCA-3101 History of Art III Core Theory 2
Elective from other departments Elective 2
Total 15

6th Semester

Code Courses Category Type Credits
PROD-3201 Product Design IV Core Studio 3
PROD-3202 Drawing IV Core Studio 3
PROD-3203 CAD IV Core Studio 2
PROD-3204 Material and Fabrication IV Core Theory 1
PROD-3205 Rapid Prototyping II Core Theory-Studio 2
NCA-3201 History of Art IV Core Theory 2
Elective from other departments Elective 2
Total 15

7th Semester

Code Courses Category Type Credits
PROD-4101 Final Project Core Studio 3
PROD-4102 Final Project Analysis Core Theory-Studio 3
PROD-4103 CAD V Core Studio 2
PROD-4104 Research Methods Core Theory-Studio 2+2=4
PROD-4105 Drawing V Core Studio 3
Total 15

8th Semester

Thesis 15 credits


Elective Courses

From 3rd semester onwards, a student will be able to choose elective courses from within his/her department and from other departments with the help of assigned advisor. Each Elective Course will be of 2 credit hours.


Code Courses Type
PROD-2102 Sketching I Studio
PROD-2103 CAD I Studio
PROD-2202 Sketching II Studio
PROD-2203 CAD II Studio
PROD-3102 Sketching III Studio
PROD-3103 CAD III Studio
PROD-3104 Material and Fabrication III Theory
PROD-3105 Rapid Prototyping I Theory-Studio
PROD-3202 Sketching IV Studio
PROD-3203 CAD IV Studio
PROD-3204 Material and Fabrication IV Theory
PROD-3205 Rapid Prototyping II Theory-Studio
PROD-4105 Sketching V Studio
STUDENT'S
WORK
FACULTY
Dr. Mazhar Abbas Rizvi

Associate Professor
Head of Department
B Des. Industrial Design,KU-Pakistan
MA Car Design, DA, Italy
PhD Ergonomics,
PGD, Industrial Design, NABA Italy

Salman Waheed

Assistant Professor
B.Des. NCA Lahore, Pakistan
MA Product Design, London Metropolitan, University, UK

Muhammad Hussain

Assistant Professor
B.Des. NCA
Master of Interaction Design and Electronic Arts, University of Sydney, Australia

Mubashar Hasan

Lecturer
B. Des. (Product) UOG

FACULTY FOUNDATION SEMESTER

Khalid Ibrahim
Head of Foundation Year

Associate Professor
Architecture

Prof. Dr. Murtaza Jafri
Shehnaz Malhi
Nausheen Saeed
Sadia Amin Raja
Awais Aqdus
Sumaira Ameen
Prof. Dr. Syeda Farida Batool
Muhammad Arshad Saeed
Ammara Khalid
Tausif Zain Ul Abedin
Wasim Akhtar
Ali Zafar
Syed Muhammad Hassan Zaidi
Naveen Zehra
Mujahid Sohaib Butt
Nariman Aziz
Ateeq ur Rehman



Lahore Campus Contact

Rawalpindi Campus Contact


ISLAMABAD CAMP OFFICE


NCA TOLLINTON BLOCK




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